- Our Story
Because they are beautiful. Because they are powerful. Because they have unique distinctions. Because they can use that power and beauty to shape and change the world in individual ways. Because they have always contributed.
Because I believe in women.
In 2006 I co-founded Shabby Apple and used these beliefs to create a concrete business plan that would help beautify and empower women. This plan had three parts. These have become our company’s three pillars.
1. Design and sell vintage-inspired clothing. Our clothing is reminiscent of the classy clothing of the past -- both in style and coverage. We say: women are beautiful and powerful when they are comfortable and polished.
2. Empower women in the workplace. We are a company that is over 90% women-owned/operated. We strive to provide flex-schedules and generous maternity leaves. We strive to help women lead in the world.
3. Help women worldwide. We connect with other women around the world by partnering with organizations that give women micro-credit loans and clean, safe living environments. We believe that with health and the right tools, women can empower themselves.
We live at time when using a canvas bag is a social statement. I believe that buying a dress is too.
Committed to Our Customers
We want our customers to feel beautiful and confident in our clothes. To that end, our clothes are meant to evoke the style and class of ages past brought in line with today. They are designed to infuse confidence and win admiration without raising eyebrows.
If you have suggestions on improving your experience as a customer, or if you feel your experience or purchase was not up to our standards, please do not hesitate to contact us. Also, please do not hesitate to contact one of our stylists to help identify a dress that might be just right for you.
- Athelia LeSueur